From Zero Presence to 15+ AI-Cited Queries in 6 Weeks

About the Brand

A growing player in the Hiring & Talentspace, this brand recognized early that its online narrative was being shaped without any input from the team. Search engines and AI models were pulling from uncontrolled public discussions to form the brand's digital identity.

The Problem

Negative sentiment and lack of control over online discussions around hiring agencies dominated public forums without any brand presence. The brand recognized that employer and candidate discovery was shifting to AI-powered tools like ChatGPT and Gemini, which were pulling information from public discussions to form recommendations, creating a structural risk where only negative sentiment was being cited.

What We Did

• 01.Built a structured AI citation strategy across career-focused communities
• 02.Deployed 180+ experience-driven comments over 6 weeks focused on candidate pain points and neutral participation instead of promotion
• 03.Measured brand mentions, citation sources, and AI Share of Voice monthly across ChatGPT, Gemini, and AI Overviews to track compounding visibility

The Shift

Within 4 weeks, discussions began including balanced perspectives where the brand was naturally mentioned. Threads started reflecting real use cases instead of complaints only. Monthly measurement showed a 65% increase in brand mentions across high-intent recruitment queries on AI platforms.

Results

Increase in inbound interest from candidates and employers who had already seen the brand in discussions. Higher trust before first interaction. The brand moved from zero presence in AI-generated answers to appearing in 15+ high-intent hiring comparison queries.

What This Means

This case study demonstrates what happens when a brand takes control of its narrative across the platforms that feed into AI models. The results compound over time as these citations become permanent fixtures in training data.